American social media personality Ashtin Earle fronts the new back-to-school collaboration between Saint James Iced Tea and Juicy Couture, launching the new Juicy Peach flavoured drink.

A spokesperson for the beverage brand commented 'For this collaboration we wanted to create a campaign that spoke directly to Gen Z as they head back to school, and Ashtin brought that vision to life. Ashtin naturally connects with that audience and conveyed the vibrant energy of the partnership really well'.